You need a service, we deliver the service.
If only it was that simple.
As much as a project’s success relies on expertise, creativity, knowledge, hard work, etc. it truly all comes down to a great marriage. And a marriage entered into quickly and without thorough vetting and common goals and aspirations is only headed for disaster. But despite common interests and goals, the best marriages are full of communication, understanding, flexibility and trust.
I find with new clients that is important to build a strong foundation, which can help us through tough decisions and pit falls in the future. I have never experienced a perfect project process (and firmly believe there will never be one), but if we both know we are working as hard as we can toward a common outcome — developing that trust — there is no road block big enough to stop us.
Why do I bring this up? I recently stumbled across an article in Smashing Magazine: “Getting Engaged” — although I don’t agree with every tid bit in the article I do find that it essentially summarizes the client relationship fairly well.
So in the end I’ll pop the question and all you have to say is “I do.”
